Popstar Networks continues in-store customer engagement innovation through integration of digital signage and natural user interface controls using Microsoft Kinect technology.

OLATHE, Kansas – January 25, 2012 – Today Popstar Networks™, an industry-leading digital signage software and services company, announced that it is demonstrating interactive gesture capabilities, including natural human interaction, sensing and recognition using Kinect^™ technologies from Microsoft^®.

Integrating Kinect technology with Popstar Networks’ existing digital signage software products and industry-specific solutions provides consumers with more engaging, relevant and unique in-store experiences.

“The Kinect sensor is a great multi-faceted platform for building more engaging user experiences in the digital out-of-home industry,” says Steve Hagenlock, Chief Technology Officer for Popstar Networks. “We see many new feature applications within our vertical markets using Kinect, including integrated voice recognition, gesture-based interactivity and audience metrics.”

Read the complete press release.

Interesting news out of CES today on Microsoft Kinect for Windows – how it has evolved, and what Microsoft is doing to encourage the development community to explore new uses beyond gaming.

Popstar Networks’ customers in retail, entertainment and other verticals are very attuned to the new natural user interface capabilities this technology offers, and the possible impact to digital signage.

See the full article.

Today’s issue of Forbes online has a great contributed article from Raj Rao, global director, eCommerce and Digital Marketing, 3M Corporate Marketing about their experience and approach engaging consumers online and in-store.

Rao points out research from comScore, Inc., that “Nearly half of shoppers who begin their search on retail sites make a purchase in the physical store, while 40% transact online.”

The relationship and the continued importance of connecting online, mobile and social campaigns with the in-store experience is critical for marketers, brand managers and others focused on consumer engagement and behaviors.

A logical consideration here is the integration of passive or interactive digital signage in-store, working with a highly relevant content strategy — to further enhance the overall shopper marketing experience.

Cinema Scene Marketing is featured on Digital Signage Today — announcing continued expansion of their digital signage/DOOH network.

Popstar Networks software and services enable the robust features, functionality and scalability of Cinema Scene Marketing’s digital media network.

You can read the case study for more information.

Order-Matic augments comprehensive services for convenience stores, quick-service & fast-casual restaurants with new digital signage capabilities

OLATHE, Kansas – August 10, 2011 – Order-Matic™, a pioneer in the quick service restaurant industry for more than 55 years and Popstar Networks™, an industry-leading digital media software and services company, today announced a reseller and joint marketing agreement for Popstar Networks’ advanced digital signage solutions.  Through this agreement, Order-Matic will market and resell Popstar Networks’ complete digital signage offering, including the company’s Digital Menu Boards (DMB) for multi-location convenience stores, quick-service and fast-casual restaurants.

With thousands of long-standing customer relationships across the U.S., Order-Matic and its affiliated divisions, have provided order confirmation, point-of-sale, graphics and signage systems to the restaurant industry for more than 55 years.  Through this partnership, Order-Matic is able to meet growing demand for a variety of digital signage needs, and extend related digital services to new and existing clients.

“We feel it is a natural progression for our customers as we settle into an age of ever changing food costs and the desire for convenience,” said Megan Sanford, Director of Marketing, Order-Matic Electronics Corporation.

Designed to specifically meet the needs of today’s QSR and fast-casual restaurants, Popstar Networks’ digital menu board offering is architected to allow easy content distribution, remote location management, flexibility in updating and changing pricing, caloric/nutritional, and other data elements. The system also provides robust scheduling and day-parting, and full support of multi-brand management – all through a single, common interface.

Additionally, the platform is ideal for developing interactive, self-service ordering kiosks and can be integrated directly with existing point-of-sale systems and other third-party applications, providing a comprehensive solution to the client.

“It’s not an exaggeration to say Order-Matic is a true industry icon. They’ve led restaurant clients – large and small – to success through their innovation and unique mix of products and services,” said Don Selmon, Chief Marketing Officer for Popstar Networks. “We’re certainly excited to offer technology solutions that will allow Order-Matic and their customers to expand upon that innovation.”

About Order-Matic
Order-Matic has staked its place in restaurant history by being one of the top manufacturers of drive-in signage and communication equipment.  Our success has been directed by our ability to offer valid solutions to our customers.  Our founder is a firm believer in listening to the customer and creating equipment that streamlines their process, creating an efficient and profitable business. For more information,  visit www.ordermatic.com or call our sales department at 1-877-475-5716.