Overview – Cinema Scene Marketing, one of the nation’s leading providers of in-lobby media and promotions, uses  Popstar Networks to provide digital signage software and digital media services in support of Cinema Scene’s growing Lobby Digital Media Network – currently boasting more than 600 displays in more than 200 theater locations nationwide.

Cinema Scene draws on Popstar Networks’ extensive expertise and proven successes in digital signage solutions to provide dynamic in-theater marketing, through  high-definition motion picture trailers, product information, targeted messages and interactive experiences to moviegoers before and after the show.

The Problem – Cinema Scene was looking to launch a Digital Media Network, featuring a new flagship product – TrailerVision™, combining elements of a static movie poster with digital technology to stream movie trailers and advertisements in potentially hundreds of theater lobbies.

Through their due diligence efforts, Cinema Scene quickly saw the need for a digital signage software solution which could:

• Scale to the needs of hundreds of locations, potentially thousands of screen
• Support a nationwide network with a variety of location, monitoring and integration needs
• Easily be managed by a small team
• Reliably deliver bandwidth-intensive HD-quality multimedia content

Most importantly, Cinema Scene saw the need for working with the right software partner to help design and implement a complete solution.

Read more about the Cinema Scene Marketing solution by downloading the complete case study.